From Creativity Online:
The mobile video, Save Me, is set to a track by electronic music trio Keys N Krates, featuring artist Katy B. Viewers upload a photo and add their location, and during the track scroll through more than 2,500 GIFs showcasing different sites and scenes throughout Canada, with it looking as if the band is journeying towards them. At the end, their own photo is inserted.
The mobile video, Save Me, is set to a track by electronic music trio Keys N Krates, featuring artist Katy B. Viewers upload a photo and add their location, and during the track scroll through more than 2,500 GIFs showcasing different sites and scenes throughout Canada, with it looking as if the band is journeying towards them. At the end, their own photo is inserted.
The images were submitted by Keys N Krates fans via social media using the hashtag #MobileMusicVideo, as well as by local Canadian artists and photographers.
They were then composited together with original footage of the band shot on a green screen.
